09
May
16

10,000 Marks

My old employer, DDB has an office in China. Last month I showed my students a couple of their commercials. I just discovered this one. It’s thought provoking for this culture, where mothers tend to view their children critically so they have room to improve. DDB wondered whether they could change this behavior with an ad.

It’s gotten 40 million views and counting in China.

I found this moving, but also wondered about making women feel guilty while televised. I suppose if they felt willing to criticize their kids in front of a camera, they perhaps opened themselves up to this, but then again they were following a cultural norm.

What do you think?


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