10
Aug
17

The Founder

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In The Founder, Michael Keaton plays Ray Kroc, who propelled McDonald’s to worldwide expansion. The film shows how a mediocre milk shake machine salesman discovered the McDonald brothers in California and coaxed them into teaming up with him after he saw their unique hamburger shop.

In the days of drive-ins, you’d have to wait and wait to to get your order. But the scientific McDonald brothers figured out how to choreograph flipping burgers so that you could get yours in minutes.

When Ray Kroc received an incredibly big order for his milkshake machines from the McDonald’s, he had to drive out to see what they were doing. Impressed, he cajoles them to let him sell franchises.

As he goes from one his first franchise in Des Plaines, Illinois, to selling billions of burgers, Kroc seems insecure propelled by canned optimism he’s memorized from Dale Carnegie’s books. From the start of the partnership, Kroc follows his own ideas even if it means going behind the McDonald’s backs. His prior failures made him pathetic but his disrespect for the McDonald’s brothers’ views made him unlikeable.

Since McDonald’s is synonymous with America, it’s a film worth seeing.

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