I’ve come to really enjoy finding new YouTube channels like A Booktube Book, The Loftus Party, Eat Your Kimchi, Meejmuse, Two Hearts One Seoul, Life Where I’m From. These people clearly work hard and create high quality videos that YouTube doesn’t pay to produce.
I just saw that YouTube is cutting back on their creators’ pay by demonetizing videos (see the video at the top). Huh? What’s more they don’t give any warning to their creators. People have lost 80% of their income in some cases and they weren’t told that what they created would be demonetized. Can you imagine doing that to say Big Bang Theory personnel or
Google makes an estimated $8.5 billion USD. They don’t pay for production or development of content. They offer a well known site, but it’s nothing that can’t be replicated. No one is going to go to the site if it’s an empty void with a Red and White logo.
One solution is described above with the idea of sponsorship. The problem is that I can’t see sponsoring each channel I like. It’s as if you didn’t just pay for each cable channel you wanted but you had to pay for each show. Do people want to subscribe to cable, Netflix, Hulu, and each YouTube channel. If you subscribe for $4.99 per month for each channel (and with YouTube you don’t know if how much programming you’ll get in a month because life happens and sometimes the channels don’t have new content for weeks).
Cutting revenue by 80% by a multi-billion dollar company is pure greed from a company that’s got trouble with free speech issues.
Now that’s another problem with YouTube. It’s censoring or restricting videos with content it disagrees with.